Year: 2024
Type: conference-paper
Abstract: The purpose of the research is to develop a project to solve the main issues of creating a new variety. The research was carried out using empirical methods-actions and a market development strategy. The project consists of 4 stages: information and technical, material and technical, the direct creation of a variety and its introduction into production. For the successful implementation of the project, a technology for organizing project management, a marketing plan (with an assessment of market segments) have been worked out, internal and external stakeholders have been identified. The main product of the project is the sale of a license by an agro-industrial complex for the cultivation of a new variety; sale of raw materials to processing enterprises.
Authors: O. Yusova, P. Nikolaev
Institution: Omsk State Agrarian University
Language: English
Subfield: Agronomy and Crop Science
Domain: Life Sciences
Open Access status: gold
OpenAlex ID: W4403470165