Adoption of Green Banking (Mobile Banking, Internet Banking) on Individual Level - Literature Review of Theoretical Models
Year: 2024
Type: article
Abstract: In recent adoption of green banking (GB) by people and their motivations have drawn a lot of scholarly interest. This study examines the GB literature using nine adoption lenses. In recent studies it is depicted that GB is complicated & diverse procedure. Customers' social, psychological, utilitarian, personal, and behavioural components in tandem with adoption of green banking is more crucial and will ultimately lead to the desired conduct. Therefore, rather of directly influencing behaviour, top executives and banks should adopt an approach that focuses on consumers and, controlling behaviour development. The review also concludes that the state of GB research is equivocal and that there is wide variation in the methods and conceptualizations employed to comprehend the beliefs that actually shape GB activity. There is a dearth of research on the use of interventions that can help managers make wise choices and hasten the adoption process. This research helps the researchers that they can take any of the theory which can affect the adoption of green banking or they can integrate different theories to increase the number of factors.
Authors: Ms. Seenu Gupta, Dr. Rashi Malik
Institution: SRM University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403470624