Work

Mind-Sets in Brazil Regarding the Perceptions of Stevia and Sucralose to Replace Sugar in Food: Using Generative AI and Mind Genomics Thinking to Generate Hypotheses and Insights

Year: 2024
Type: article
Abstract: The paper presents the use of generative AI to explore the mind-sets of consumers in Brazil regarding the increasing use of high potency sweeteners. Through simulation and synthesis by AI, the paper shows how to generate deep knowledge regarding the mind-sets, how to simulate a town-hall question and answer session with these mind-sets, and what happens when these mind-sets go shopping (shop-along).
Authors: Cognitive Behavioral Insight, Howard R Moskowitz
Language: English
Subfield: Food Science
Open Access status: diamond
OpenAlex ID: W4403475418
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Related to: 10