Work

Understanding Thai Consumers' Intentions to Purchase Genetically Modified Foods

Year: 2024

Type: article

Abstract: This research explored the various factors affecting the purchase intention of Thai consumers towards genetically modified foods. To ensure the reliability of our findings, we conducted an extensive online survey in Bangkok over the course of three months, from June to August. The data analysis was mainly based on partial least squares structural equation modelling (PLS-SEM), a robust method for analyzing complex relationships. The results of the analysis confirmed the validity of all the hypotheses, with the exception of the direct relationship between food labels and purchase intention. Additionally, we found that all the mediation effects were statistically significant. In the study, we delve into a comprehensive discussion of the results and their corresponding implications, providing a thorough understanding of the factors influencing consumer behavior in the context of biotechnology and food choices.

Source: Research on World Agricultural Economy

DOI: 10.36956/rwae.v5i4.1298

Authors: Bing Zhu, Ananya Phunthasaen, Chainarong Rungruengarporn, Salila Pinpak

Institution: Assumption University

Language: English

Topic: Genetically Modified Organisms Research

Subfield: Plant Science

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: gold

Estimated APC paid: $400