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Digital promotion and branding of 'jukolat': A training program for jengkol sellers in Astambul District

Year: 2024

Type: article

Abstract: In the digital era, the utilization of digital promotional media is crucial for increasing sales. However, many micro-entrepreneurs, such as jengkol sellers, have not optimized its use. This community service activity aimed to enhance the knowledge and skills of jengkol sellers in leveraging digital promotional media to boost their sales. The method involved providing training on entrepreneurship management, branding, and digital marketing, with a focus on utilizing social media and the Canva application. The evaluation results indicated a significant increase in participants' knowledge and positive attitudes, at 83% and 85%, respectively. This suggests that the training was effective in improving participants' ability to create attractive and effective promotional content, thus potentially increasing the sales of Jukolat products.

Source: Community Empowerment

DOI: 10.31603/ce.12195

Authors: Diana Pefbrianti, Heryyanoor Heryyanoor, Al Fath Riza Kholdani, Annisa Febriana, Tassia Sekar Brilliant Santiago, Muhammad Nor Arifudin, Siti Della Harizka, Nor Aliza Ramadani

Institutions: Sekolah Tinggi Ilmu Kesehatan Intan Martapura, Universitas Islam Kalimantan Muhammad Arsyad Al Banjary

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4403499513

FWCI:

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