Which destination brands among nation, city, and event brands benefit from hosting mega-events? Before-after comparison of three destination brands for the PyeongChang Winter Olympics
Year: 2024
Type: article
Source: Journal Of Vacation Marketing
Authors: Hany Kim, Yeongbae Choe
Institutions: Pusan National University, Gachon University
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403515425