Promotion Strategies of Traditional Chinese Sports and Sports Commitment of Athletes in Selected Universities in Henan, China
Year: 2024
Type: article
Abstract: This study evaluates the implications of strategic initiatives in cultural preservation, modernization, public awareness, policy support, international collaboration, and health and wellness integration on student engagement, drawing from the "Healthy China 2030 Plan Outline" and the cultural significance of traditional Chinese sports. Enjoyment, organizational support, and psychological interventions are crucial in maintaining sports commitment. The research identifies a substantial positive association between effective promotional techniques, especially those emphasizing cultural preservation and public knowledge, and increased levels of sports commitment. The results indicate that promotional strategies consistent with the core values of traditional Chinese sports can increase student engagement, so supporting the overarching objectives of the "Healthy China" project by fostering physical and mental wellness. The study suggests that focused, culturally aware promotional techniques are vital for maintaining and enhancing interest in traditional Chinese sports in the collegiate context.
Author: LI HE
Institution: Emilio Aguinaldo College
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4403545282