Exploring The Strategic Integration Of Augmented Reality In Marketing: A Comprehensive Literature Review
Year: 2024
Type: article
Study design: Systematic Review
Abstract: Augmented reality (AR) has rapidly evolved as a powerful tool in marketing, offering innovative ways to engage consumers and enhance brand experiences.This systematic literature review explores the application of AR in marketing, focusing on articles published in the United States and indexed in Scopus.A total of 52 articles were selected after applying rigorous filters, including subject area, document type, and geographical focus.This review identifies key themes, trends, and research gaps in AR marketing, providing insights into its strategic integration and potential impact on consumer behavior.
Source: Kurdish Studies
Author: Saeed Abbas Shah
Language: English
Subfield: Computer Vision and Pattern Recognition
Field: Computer Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W4403545374