The Use of the OpenAI GPT-3 AI Technology for Marketing Content Purposes
Year: 2024
Type: article
Abstract: Artificial intelligence (AI) technologies rapidly transform marketing worldwide with fast-paced content creation productivity driven by machine learning algorithms generating heightened interest from researchers. In recent years, AI tools helped writers by acting as a helping hand in the creation process, quick fact-checking and grammar correction. As OpenAI introduced the Generative Pre-trained Transformer 3 model (GPT-3), its newest autoregressive language model that uses deep learning to produce human-like text; we have researched its usability for generating a wide range of marketing content. The main objective of the research was to analyze different outputs of the GPT-3 AI with the help of a group of anonymous respondents to attempt to measure its usability in marketing environments as well as a way to measure if GPT-3 could pass the Touring test.
DOI: 10.5171/2024.350288
Authors: Ionut TANASE, Bianca Cristiana VOICU, Raluca-Giorgiana (POPA) CHIVU, Elena Florentina GREJDAN
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4403549521