Work

Analysis of Factors Influencing Multi-Homing of OTT Users : A Structural Equation Modeling on Perceived Contents Diversity, Experience of Viewing Summary Contents, Perceived Usefulness, and Intention of Multi-Homing

Year: 2024

Type: article

Study design: Observational Study

Source: Journal of Broadcasting and Telecommunications Research

DOI: 10.22876/kjbtr.2024..128.003

Authors: Mansu Park, Jihyuk Joo

Language: English

Topic: Legal Systems and Institutions

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403552895

FWCI: 0.698

Cites:

Cited by: 2

Related to: 10