Categorization of Baseball Spectators Based on Their Spectating Purposes and Comparisons of Their Game-day Behavior
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to clarify the issues related to baseball spectating by classifying spectators based on their spectating purpose and comparing their game-day behaviors. The results showed that spectators could be categorized into four groups, with each group exhibiting different characteristics in terms of their stadium dwell time and spectating needs, both before and after spectating. Additionally, they indicated that offering services that align with the lifestyles of various spectators, both inside and outside the stadium, can aid in the sustainable development of pastime spectating in professional baseball games.
DOI: 10.3130/aijt.30.1553
Authors: Yuichi SUESHIGE, Misaki TAKI
Institution: Tokyo City University
Language: English
Topic: Sports, Gender, and Society
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403562688