Year: 2024
Type: article
Abstract: In the dynamic landscape of sports marketing, the ability to effectively ingest and manipulate data is critical for driving decision-making and enhancing competitive advantage. This paper explores strategies for optimizing data ingestion and manipulation processes tailored to sports marketing analytics. We begin by analyzing the complexities of data sources, including social media, ticket sales, fan engagement metrics, and market trends. The diverse nature of these data streams necessitates robust ingestion frameworks that can accommodate real-time processing and historical data analysis. We propose a hybrid approach that leverages modern data engineering techniques, such as ETL (Extract, Transform, Load) processes, data warehousing, and cloud-based solutions. This approach enables seamless integration of structured and unstructured data, ensuring that marketers can access comprehensive insights into consumer behavior and campaign effectiveness. Furthermore, we discuss the application of advanced analytics and machine learning models to refine data manipulation techniques, enabling organizations to derive actionable insights that drive marketing strategies. By implementing these optimized processes, sports marketing professionals can enhance their understanding of audience preferences, optimize resource allocation, and ultimately improve return on investment (ROI) for marketing initiatives. This paper contributes to the existing body of knowledge by providing a framework for optimizing data ingestion and manipulation in sports marketing analytics, thus empowering organizations to make data-driven decisions that resonate with fans and stakeholders alike.
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403562944