The Impact of Transparency on the Intention to Donate Online through the Kitabisa.com Platform
Year: 2024
Type: article
Study design: Observational Study
Abstract: This study aims to explore the impact of transparency on the intention to donate online via the Kitabisa.com platform. It employs a quantitative research approach, using primary data collected through online questionnaires distributed via WhatsApp to 100 Accounting students in Banda Aceh. The sampling method used is purposive sampling. The data was analyzed using simple linear regression with the assistance of SPSS 26 software. The findings indicate that transparency significantly influences the intention to donate online through the Kitabisa.com platform.
Authors: Fitri Indriyani, Ridwan Ibrahim
Institution: Universitas Syiah Kuala
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403567986
