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A Study on Digital Marketing Strategy of Small and Medium Enterprises With Special Reference to Accent Techno Softwar

Year: 2024

Type: article

Abstract: This study explores the digital marketing strategies used by Small and Medium Enterprises (SMEs) and their impact on business growth.It examines how SMEs utilize platforms like social media, SEO, and email marketing to enhance visibility and customer engagement.The Tools used in the research are simple percentage analysis, Kruskal Wallis Test, ANOVA and descriptive analysis.While digital marketing offers cost-effective opportunities, SMEs often face challenges like limited budgets and lack of expertise.The study provides insights into overcoming these hurdles and optimizing digital marketing strategies for better business outcomes.The findings include the factors that affect the SMEs to access social media.

Source: International Research Journal of Modernization in Engineering Technology and Science

DOI: 10.56726/irjmets62328

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: hybrid

OpenAlex ID: W4403572542

FWCI:

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