Work

Political leadership and campaign strategies in determining youth behavior towards political participation

Year: 2024

Type: article

Abstract: The present research aimed to further investigate and understand youth behavior in political participation, specifically examining the factors contributing to Malaysian youth's political engagement. Several factors were identified as influential in this context. The research framework was developed based on scientific papers and publications to describe these factors. A qualitative approach was employed, involving 10 focus group interviews with members from 10 youth associations. The analysis revealed key themes such as leadership and campaign strategies that shape youth perceptions and behaviors in political participation. These findings validate the research propositions regarding the factors influencing Malaysian youth's political involvement. In addition to contributing to the literature on youth political behavior, this paper reinvigorates youth expectations and provides an in-depth understanding of current Malaysian youth political participation.

Source: Multidisciplinary Science Journal

DOI: 10.31893/multiscience.2025115

Authors: Haslina Halim, Bahtiar Mohamad, Shamsu Abdu Dauda, Farah Lina Azizan, Syarizan Dalib

Institutions: Universiti Utara Malaysia, Federal Polytechnic, Bauchi, Universiti Teknologi MARA

Language: English

Topic: Youth, Politics, and Society

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: diamond

Funder: Ministry of Higher Education, Malaysia