Research on the Development of Agricultural Products Industrial Chain under the Trend of Live E-Commerce
Year: 2024
Type: article
Abstract: Based on the background of the rise of live e-commerce after COVID-19, this paper reviews the literature on the internal and external factors of the development of live e-commerce, aiming to study the changes in the industrial chain of agricultural product sales under the trend of live e-commerce. Based on the current status of the industry, the potential problems are found. It is found that the main problems of live broadcast e-commerce still exist in the selection of products. At the same time, the professional quality and logistics of the anchor are also worthy of the attention of enterprises. The study found that live broadcast e-commerce has a strong momentum of development in the future. Due to the changes in the industrial chain brought by live broadcast e-commerce, the realization of the scale effect of the origin can become a strong driving factor for the live broadcast e-commerce of agricultural products. Enterprises ' independent contracting of planting or cooperative operation with farmers are all useful measures for sustainable development in the future.
Author: Qianwen Zhang
Institution: Sichuan International Studies University
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403581898