Evaluating Social Media Reach via Mainstream Media Discourse
Year: 2024
Type: conference-paper
Abstract: This study examines the intersection between social media and mainstream television (TV) news with an aim to understand how social media content amplifies its impact through TV broadcasts. While many studies emphasize social media as a primary platform for information dissemination, they often underestimate its total influence by focusing solely on interactions within the platform. This research examines instances where social media posts gain prominence on TV broadcasts, reaching new audiences and prompting public discourse. By using TV news closed captions, on-screen text recognition, and social media logo detection, we analyze how social media is referenced in TV news. Our methodology aims to analyze this data to develop metrics that quantify the extent of this amplification and understand the contexts in which social media is integrated into broadcast content.
Author: Himarsha R. Jayanetti
Institution: Old Dominion University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4403582582