Year: 2024
Type: article
Abstract: The COVID19 pandemic has significantly altered consumer preferences in the beverage industry, leading to increased health consciousness, sustainability focus, and digital engagement. This research explores post pandemic trends in the beverage market, highlighting the growing demand for functional, sustainable, and premium beverages. As consumers increasingly seek health benefits, convenience, and innovative experiences, brands must adapt to a rapidly evolving landscape to remain competitive.
Author: Alok Satish Chaugule
Language: English
Topic: COVID-19 Pandemic Impacts
Subfield: Economics and Econometrics
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403584626