Work

Building Salted Egg MSMEs on the Basis of Spiritual Value

Year: 2024
Type: article
Abstract: This qualitative research aims to explore how spiritual values can be a differentiator between salted egg MSMEs and competitors, so as to attract greater consumer interest. The research is motivated by the business potential in the food sector in Indonesia, with a focus on micro, small and medium enterprises (MSMEs) in the production and marketing of salted eggs. The purpose of this research is to provide an in-depth understanding of how spiritual value can help MSMEs that are being run and with these values can make the business a benefit as well as a blessing.
Language: English
Subfield: Demography
Open Access status: hybrid
OpenAlex ID: W4403614706
FWCI:
Cites:
Cited by:
Related to: 10