Building Salted Egg MSMEs on the Basis of Spiritual Value
Year: 2024
Type: article
Abstract: This qualitative research aims to explore how spiritual values can be a differentiator between salted egg MSMEs and competitors, so as to attract greater consumer interest. The research is motivated by the business potential in the food sector in Indonesia, with a focus on micro, small and medium enterprises (MSMEs) in the production and marketing of salted eggs. The purpose of this research is to provide an in-depth understanding of how spiritual value can help MSMEs that are being run and with these values can make the business a benefit as well as a blessing.
Authors: Azka Nafis Dhukaya, Faradela Nurul Aulia, Rosalina Rosyidina, Moh. Akram Farras Fajari, Ngizzul Muhtraom, Muhammad Gusta Adi Nugraha, Muhammad Riyan Pradana, Zidny Nabiel Hussein
Institution: Walisongo State Islamic University
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403614706
