Year: 2024
Type: article
Abstract: Short plays have rapidly risen in popularity due to their novel format and flexible business models, yet they face challenges such as content homogeneity, vulgar material, and profitability issues. This paper analyzes the current development, challenges, and solutions for short plays in China. It proposes measures including content innovation, copyright protection, technology enhancement, policy support, and business model innovation to promote sustainable development in the short play industry. In the future, with the widespread adoption of mobile internet and technological advancements, short plays are expected to expand their market share, improve production quality, and enhance viewing experiences, becoming a vital component of the entertainment industry.
DOI: 10.54691/mp9pn645
Authors: Shenchang Tan, Jiale Zhang
Institutions: The University of Sydney, King's College London
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403626757