Business and Life: A Study on the Cultural Branding of Xilankapu in the Xiaonanhai Town Region, Qianjiang District, Chongqing
Year: 2024
Type: article
Abstract: The study is based in the Xilankapu Industrial Park in Xiaonanhai Town, Qianjiang District, Chongqing, and aims to explore the development and transmission of the cultural brand of Xilankapu in the region, as well as the economic strategies that the local community has developed around it. Using interviews as the primary research method, eight Xilankapu intangible cultural heritage inheritors were interviewed. Through analysis of the interview data, the study concludes that the preservation and development of Xilankapu have significant potential. However, to enhance the recognition and transmission of Xilankapu, the industrial park needs to break with tradition and create a distinctive cultural brand.
DOI: 10.54691/z3tv3s98
Author: Zitong Qiu
Institution: Stamford American International School
Language: English
Subfield: Archeology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4403626769