Work

Customer Relationship Management in the Hospitality Industry: An Empirical Study of Hotels in Agra

Year: 2024

Type: article

Abstract: industry, significantly impacting customer satisfaction, loyalty, and business performance. This study aims to explore the implementation and effectiveness of CRM practices in the hotel sector of Agra, a prime tourist destination. Through empirical research, it investigates how hotels manage customer relationships to enhance repeat patronage and foster long-term relationships. The research utilizes quantitative and qualitative methodologies to assess the role of CRM systems in improving guest satisfaction and retention. The findings suggest that well-executed CRM strategies contribute to the growth of customer loyalty, brand reputation, and overall operational success in the hospitality industry

Source: Journal of Science Innovations and Nature of Earth

DOI: 10.59436/prvjeh49

Authors: Robin Verma, Ankur Kumar Agrawal

Institution: Mangalayatan University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4403669500

FWCI: 1.522

Cites: 6

Cited by: 3

Related to: 10