Work

Innovative Educational Broadcasting: UGTV's Influence on Gunadarma Students and the Wider Community

Year: 2024

Type: article

Abstract: Television remains a medium for delivering information and entertainment, to communities, particularly in areas with unequal access to the internet, so television becomes their primary source. This study aimed to explore how UGTV is utilized to deliver educational content to students of Gunadarma University and the wider community. Using a qualitative method with a constructivist paradigm, this study was grounded in the Media Ecology Theory. Data were collected through observation, in-depth interviews, documentation, and literature studies. The findings revealed that UGTV, as an educational digital television platform, effectively provides academic and innovative content useful for the community, particularly students. The contents are produced and packaged to be informative and appealing to the community.

Source: Communicatus Jurnal Ilmu komunikasi

DOI: 10.15575/cjik.v8i1.35701

Authors: Edy Prihantoro, Noviawan Rasyid Ohorella, Muhammad Adnan Pitchan, Nikolas Ferdinand

Institutions: Gunadarma University, National University of Malaysia

Language: English

Topic: Media and Digital Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4403684165

FWCI: 0.497

Cites: 2

Cited by: 1

Related to: 10