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Social Media Use and Regional Image Perception: An Empirical Study Based on the Gansu Image Perception Questionnaire Survey

Year: 2024

Type: article

Abstract: This study, using Gansu Province in China as a case, explores the impact of social media use on regional image perception. It finds that social media enhances users' perceptions of economic, political, cultural, and environmental images, indirectly increasing their satisfaction with the Gansu region. The research shows that social media plays a positive role in constructing regional images, particularly through user-generated content on short video platforms, which is more attractive and shareable. Among these, environmental and cultural images have the most significant impact on regional image compared to economic and political images. Therefore, it is recommended that regional governance bodies shift their promotional strategies to stimulate internet users' creative enthusiasm to improve the effectiveness of regional image dissemination.

Source: International journal of education, humanities and social sciences.

DOI: 10.70088/xnxe5p04

Authors: Xinghui Niu, Yueyan Li, Mingzhe Gao

Institutions: Beijing Normal University, Northwest Normal University, Jinan University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4403686253

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