Work

Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption

Year: 2024

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-04-2024-0212

Authors: Harinder Hari, Arun Sharma, Sanjeev Verma

Institutions: Narsee Monjee Institute of Management Studies, Indian Institute of Management Mumbai

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4403703423

FWCI: 0.592

Cites: 59

Cited by: 4

Related to: 10