Work

Evaluation factors for consumers to open mobile positioning function to receive and to click location-based advertising

Year: 2024

Type: article

Source: International Journal of Mobile Communications

DOI: 10.1504/ijmc.2025.10067345

Authors: Shiang Lin Lin, Heng Li Yang

Institutions: Fu Jen Catholic University, National Chengchi University

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403705398

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