Work

Local Government Tourism Officer satisfaction with the Smart Destination model: A case study with the Kano method

Year: 2024

Type: article

Abstract: The aim of this research is to analyse local government tourism officer satisfaction with a smart destination model using the Kano method. A causal model is proposed with four antecedent variables of tourism officer satisfaction with the smart destination model: perceived usefulness, perceived ease of use, trust in and challenges of the model. The smart destination model applied to a smart destination network in the Valencian Community (Spain) is taken as a case study. The results show that trust, ease of use and challenges have a linear relationship with satisfaction, while usefulness has a non-linear relationship. However, structural equation modelling analysis shows that only trust in the model significantly influences local government tourism officer satisfaction with the model. • Asmart destination model requires five areas: governance, innovation, technology, accessibility and sustainability. • The satisfaction of local government tourism officers is a key aspect for the success of a smart destination. • Organizational aspects dominate over technological aspects in the success of the smart destination model. • A simpler Kano methodology based on likert scales of satisfaction is proposed.

Source: Journal of Destination Marketing & Management

DOI: 10.1016/j.jdmm.2024.100951

Authors: Miguel Ángel Moliner Tena, Rosa María Rodríguez Artola, Luis José Callarisa-Fiol, Mar Algueró-Boronat

Institution: Universitat Jaume I

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $3,700

Funders: Universitat Jaume I, Ministerio de Ciencia e Innovación