Work

Impacts of e-commerce platform and consumers’ supporting preferences for poor areas in a supply chain

Year: 2024

Type: article

Abstract: In this paper, we consider a poverty alleviation (PA) agricultural product supply chain with an e-commerce platform, a farmer in poor areas, and a farmer in other general areas, where the platform with corporate social responsibility and consumers both have supporting preferences for poor areas. We investigate the optimal strategies by further considering logistics cost difference between the poor areas and other areas. The results indicate that the platform and consumers’ supporting preferences are both beneficial to improve the poor farmer’s profit, while they may decrease the sales quantity and the price of general agricultural products. In addition, the high logistics cost of poor areas has negative impacts on the sales of PA agricultural products and the poor farmer’s profit. By virtue of some numerical analysis, we further discover that the platform’s profit improves with its supporting preference only when consumers’ supporting preference is relatively large, or when the platform and consumers’ supporting preferences are both relatively small. In addition, the consumer surplus always improves with supporting preference.

Source: RAIRO - Operations Research

DOI: 10.1051/ro/2024203

Authors: Wenting Sun, Tao Pang, Hongjun Peng, Xin Feng

Institutions: Nanjing Forestry University, North Carolina State University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Responsible consumption and production, Decent work and economic growth, Zero hunger

Open Access status: diamond

Funders: Government of Jiangsu Province, National Social Science Fund of China