Work

Principles of socially responsible marketing

Year: 2024

Type: article

Abstract: The concept of socially responsible marketing is considered in the context of modern trends in the economic policy of the Republic of Belarus and the state of business ecosystems. On the basis of complex analysis of scientific points of view and adaptation to modern conditions of management the author’s definition of socially responsible marketing is offered, its differentiation from the concepts of socially ethical marketing and relationship marketing is carried out. A system of principles of socially responsible marketing has been developed as the fundamental principles of strategic management of a Belarusian enterprise, which should be understood as internal social responsibility; external social responsibility; environmental responsibility; compliance with legal and ethical standards; receiving a profit.

Source: Science and Innovations

DOI: 10.29235/1818-9857-2024-09-42-47

Authors: A. Hrybau, T. Khatsianevich

Institution: Grodno State Agrarian University

Language: English

Topic: Corporate Social Responsibility and Sustainability

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4403761764

FWCI: 0.51

Cites:

Cited by: 1

Related to: 10