Work

From mass marketing to personalized digital marketing in tourism: a 2050 horizon paper

Year: 2024

Type: article

Source: Tourism Review

DOI: 10.1108/tr-03-2024-0169

Authors: Metin Kozak, Antonia Correia

Institutions: Kadir Has University, Centro de Estudos e Formação Avançada em Gestão e Economia, University of Algarve

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403769207

FWCI: 10.42

Cites: 97

Cited by: 14

Related to: 10