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Optimizing the potential of meeting, incentive, conference, and exhibition destinations through a creative economic development model: A local government study

Year: 2024

Type: article

Abstract: Manado City is a potential meeting, incentive, conference, and exhibition (MICE) destination because it has a strategic position as a gateway for international trade in Eastern Indonesia. The MICE industry is a driving force for the creative industry through MICE activities (Fitri, 2020). The suboptimal development of the creative economy has an impact on the underdevelopment of the MICE industry. The main objective of this research is to design a creative economy development model that has an impact on optimizing the potential of MICE destinations. The research design uses qualitative research. Data analysis in this research uses strengths, weaknesses, opportunities, and threats (SWOT) analysis and the quadruple helix model. The research results show that the development of the creative economy using the quadruple helix development model which describes the role of four helixes has a positive impact on optimizing the potential of MICE destinations.

Source: Journal of Governance and Regulation

DOI: 10.22495/jgrv13i4art15

Authors: Jeaneta Rumerung, Deky Mundung, Meiske Manopo, Grace Rumimper

Institution: Politeknik Negeri Manado

Language: English

Topic: Cultural Industries and Urban Development

Subfield: Urban Studies

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4403773303

FWCI: 2.117

Cites: 25

Cited by: 2

Related to: 10