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The Impact of Entrepreneurial Marketing on SME Performance: Exploring the Mediating Role of Green Innovation and Moderating Role of Networking Capability in Indian SMEs using IPMA analysis

Year: 2024

Type: article

Source: International Journal of Enterprise Network Management

DOI: 10.1504/ijenm.2025.10067411

Author: Manigandan R

Institution: Vellore Institute of Technology University

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4403782913

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