Global Integration vs. Local Responsiveness: Managing Strategic Dilemmas in Multinational Corporations
Year: 2024
Type: article
Abstract: In the dynamic landscape of multinational corporations (MNCs), achieving a balance between global integration and local responsiveness poses a significant strategic dilemma. This study investigates how MNCs navigate this dual challenge to maintain competitive advantage and operational efficiency in diverse global markets. theoretical frameworks and empirical evidence to understand the strategic choices made by MNCs in integrating global operations while responding to local market demands. the tensions between standardized global strategies aimed at achieving economies of scale and localized strategies tailored to meet unique customer preferences, regulatory requirements, and cultural nuances. Key aspects analyzed include the strategic decision-making processes, organizational structures, and management practices that facilitate or hinder effective global-local integration. The study reviews case studies and comparative analyses of MNCs across different industries to illustrate successful strategies and best practices in managing these strategic dilemmas.
Author: P.K. Jain
Institution: Indian Institute of Technology Delhi
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403783063