Year: 2024
Type: article
Abstract: This paper explores strategic management practices within multinational corporations (MNCs) through a comparative study of different regional and industrial contexts. The research aims to identify key strategies that drive success and sustainability in a globalized business environment. Utilizing a mixed-method approach, the study combines quantitative analysis of financial performance metrics with qualitative insights from interviews with senior executives. The findings highlight the significance of adaptive strategies, cultural intelligence, and robust risk management frameworks. Additionally, the study uncovers regional variations in strategic priorities, emphasizing the need for MNCs to tailor their approaches to local market conditions. The paper concludes with recommendations for practitioners to enhance strategic alignment and operational effectiveness across diverse geographical landscapes.
Author: Sunanda Sen
Institution: Jawaharlal Nehru University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403783103