Year: 2024
Type: article
Abstract: This paper briefly introduces the advertisement delivery model based on blockchain and the storage of key point information that can reflect the whole delivery process. After that, the simulation experiment was carried out on the advertisement delivery platform in a laboratory with the local server and the virtual server provided by Ethereum. The experiment detected the advertisement delivery function and the resistance to click fraud. The results showed that the advertisement delivery platform successfully completed the advertisement delivery and left a complete record. Facing the attack of tampering with the click frequency record of advertisements, the advertisement delivery platform using blockchain still maintained accurate records.
Source: Journal of ICT Standardization
Authors: Chunmei Chang, Yumeng Yang, Chen Shi
Institution: Anhui University of Finance and Economics
Language: English
Subfield: Information Systems
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4403789533