Year: 2024
Type: article
Abstract: The present paper explores the marketing practices of handloom based small business enterprises in India. It is assumed that marketing plays an immense role in promoting as well as preserving handloom products. Handloom sector plays a vital role in preservation of traditional craftmanship and also provides job opportunities for the weavers specially women in case of Northeast India. Hence, it is a sector that makes women an empowered and self- reliant person. Small businesses in the handloom sector use a variety of marketing strategies which includes both traditional and modern approaches. Small business in handloom sector face different challenges in marketing of their products.
DOI: 10.46632/jbab/3/3/13
Language: English
Topic: Crafts, Textile, and Design
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4403795628