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Strategic Vigilance in Sports Clubs: Insights and Practices

Year: 2024

Type: article

Abstract: Objectives: This study explores the reality of strategic vigilance practices in sports clubs in Oman. Methods: A questionnaire was administered to a random sample of 162 participants which included members of boards of directors, club managers, sports activity directors, coaches, and players in Oman. Result: Institutions show significant gaps in competitor analysis and communication with authorities, leading to a shortage of technological expertise that negatively impacts service promotion. Sports institutions prioritize continuous service development to retain existing clients and attract new ones. Conclusions: The study revealed a need to promote a culture of strategic vigilance among all employees in sports institutions in Oman. It emphasizes the necessity of engaging marketing specialists to address weaknesses within the institutions and contribute to the development of marketing vigilance

Source: Journal of Ecohumanism

DOI: 10.62754/joe.v3i7.4479

Authors: Gaafar A, Al-Droushi A, Al Kitani M, Al yaaribi A, Sharshouh M

Institutions: Sultan Qaboos University, University of Bahrain

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: hybrid

OpenAlex ID: W4403796547

FWCI:

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