A Study on the Influence of Various Characteristics of Korea-Related TikTok Videos on Viewer Satisfaction, Korean National Image, and Intention to Visit Korea: Focusing on the Moderating Effect of Preference for Korean Wave Content
Year: 2024
Type: article
Study design: Observational Study
Source: Korean Chinese Relations Review
Authors: 전북대학교 미디어커뮤니케이션학과 박사, Jun Qi, Sang Hoon Lee
Language: English
Subfield: Cultural Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403800540