Work

From Social Media to Public Health: The Role of Identity Recognition in Post-Pandemic Information Dissemination

Year: 2024

Type: article

Abstract: With social media becoming an essential platform for public health information communication, the impact of identity on the effectiveness of information dissemination in social media has received increasing attention. This study aimed to explore the relationship between identity factors in social media and the effectiveness of public health news dissemination. Different social media user identities have different effects and concerns on public information communication, and the identity backgrounds of bloggers have different perspectives on public health information communication. The findings help to identify the effects of different identities in public health communication and provide possible research ideas and perspectives for future researchers.

Source: Studies in Media and Communication

DOI: 10.11114/smc.v13i1.7186

Authors: Changning Ren, Akmar Hayati Ahmad Ghazali, Syafila Kamarudin

Institution: Universiti Putra Malaysia

Language: English

Topic: Communication and COVID-19 Impact

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: diamond

Funder: Universiti Putra Malaysia