Work

Examining the Effects of E-Satisfaction, E-Trust and Perceived Value on Repurchase Intention among Young Adults

Year: 2024

Type: article

Abstract: This study adapted some of the dimensions in the ES-QUAL model that contribute to e-satisfaction, with additional factors of e-trust and perceived value about repurchase intention among young adults in an online shopping setting. The research methodology involved a sample size of 103 full-time students of Bachelor of Business Administration (BBA) Retail Management (Hons.) in UiTM Puncak Alam aged between 18 to 26 years old, utilizing a structured adapted questionnaire to capture demographic profiles and components of e-satisfaction, e-trust and perceived value about repurchase intention. The descriptive statistics show a substantial increase, with the highest mean obtained by e-satisfaction, followed by perceived value and e-trust. In addition, the finding implies that there is a high degree of repurchase intention among these students.

Source: Information Management and Business Review

DOI: 10.22610/imbr.v16i3s(i)a.4207

Authors: Nur Shahrulliza Muhammad, Aida Azlina Mansor, Iman Haiqal Rohisham, Irfan Hadeef Taufik Afendy, Muhamad Zahir Ismadi, Alia Amrina Mohd Azli, Aina Nadhirah Zakaria, Nurul Ain Azmi

Institutions: Universiti Teknologi MARA System, Universiti Teknologi MARA

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4403827561

FWCI: 2.029

Cites: 46

Cited by: 4

Related to: 10