Shockingly Offensive: The Deliberate Use of Slurs in Prosocial Advertising
Year: 2024
Type: article
Source: Journal of Advertising Research
DOI: 10.2501/jar-2024-027
Institutions: École de management de Lyon, Université catholique de lyon
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4403838133