Year: 2024
Type: article
Abstract: Purpose To evaluate “beezin,” a social media trend that involves applying Burt's Bees Lip Balm to the eyelids to induce intoxication, which has the potential to cause ocular problems. Methods Researchers identified the top TikTok videos about beezin using the search terms “beezing,” “beezin,” “burtsbees,” “Burt's Bees on eyelids,” and “burtsbeeschallenge.” Researchers watched each video and recorded key information. Descriptive statistics were calculated. Results Sixty top videos were included in the analysis; they had more than 158 million views and more than 11 million likes. More than half (n = 37, 61%) portrayed the trend positively, 11 (18%) portrayed the trend negatively, and 12 (20%) took a neutral stance on the trend. None of the videos were created by a health care provider. Conclusions Beezin is a viral social media trend that may cause ocular problems. There is a need for factual TikTok content to combat the trend. Health care providers should consider beezin when adolescent patients present with contact dermatitis, conjunctivitis, or other possible sequelae of beezin. [ J Pediatr Ophthalmol Strabismus . 2025;62(1):39–41.]
Authors: Olivia J. Killeen, Zara Saleem, Theodora Vorias, Amani Mubeen, Aleah Miller, Rhea Sridhara, Megan Gibson, Anna Wang, Tammy Chang
Institutions: Duke University, Duke Medical Center
Language: English
Subfield: Health
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4403840524