Work

Conquering the US market: AJE’s blue ocean strategy in action

Year: 2024

Type: article

Source: The CASE Journal

DOI: 10.1108/tcj-10-2023-0208

Authors: Fernando Garcia, Stephen Ray Smith, Amy Burger, Marilyn Michelle Helms

Institution: Dalton State College

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4403845500

FWCI:

Cites: 4

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Related to: 10