Year: 2024
Type: article
Abstract: In recent years, against the backdrop of the rapid development of the times, people's lives and mental pressure have become increasingly high. People increasingly need items that can express emotions, so some plush toys with calming effects have emerged. Based on this background, the SWOT model will be used to analyze and study the marketing strategy of Jelly Cat, a plush toy. Based on this analysis, it can be understood that Jelly Cat's marketing advantage is its superior quality. Moreover, its strong innovation ability continues to attract customer groups. Its disadvantages are higher prices and fewer consumption channels. In the current environment where people urgently need emotional support, Bringing it development opportunities. It is also important to note that the emergence of highly imitated products may impact genuine products, which is also a threat that needs to be considered. People can not only comprehend and acquire knowledge of Jelly Cat's marketing approach, but also offer valuable insights for other comparable businesses, foster the advancement of plush toys.
Author: Tianyi Yin
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403845736