Year: 2024
Type: article
Abstract: The COVID-19 has had a negative impact on the global economy, and the hotel industry has also been impacted. In the post-pandemic era, the hotel industry has entered a recovery phase. Taking Marriott, an internationally renowned hotel, as a case study, this paper uses SWOT analysis, financial analysis and relative valuation methods to study the development situation and investment value of the hotel after the epidemic. The analysis shows that Marriott has a fast recovery speed, strong operational capabilities, and obvious competitive advantages, but it is vulnerable to the negative impact of external environmental turbulence on its own revenue. This paper provides investors with a reference to Marriott's post-pandemic financial health, while suggesting areas for improvement for Marriott hotels.
Author: Jiayi Liu
Institution: Central University of Finance and Economics
Language: English
Subfield: Accounting
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403846078