Research on the Internationalization Strategy of Country Garden Holdings Company Limited
Year: 2024
Type: article
Abstract: For years, China's real estate industry has been in fierce competition. With the development of economic globalization, the domestic market is about to reach saturation gradually. Under these circumstances, China’s real estate enterprises were obliged to go out to obtain more opportunities to improve their profits and ensure their position in the market. Country Garden Holdings Company Limited, as one of the leading enterprises in the real estate industry, started to invest and expand in overseas markets in 2011. With its forward-looking strategic planning, it has successfully launched projects in many countries and regions, which are worth studying. This paper analyzes the development status of international projects of Country Garden and its internationalization strategy, and explores the reasons for its successful investment, which can provide more information and guidance for China’s real estate enterprises to invest overseas in the future.
Author: Jirui Xu
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4403846453