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Effectiveness of Personalized Marketing Strategies on Customer Retention

Year: 2024

Type: article

Abstract: In today's competitive business landscape, the efficacy of personalized marketing strategies in fostering customer retention has become a pivotal area of inquiry. This research paper investigates the impact of personalized marketing on customer retention across various industries, utilizing a mixed-methods approach to gather and analyze data.

Source: International Journal For Multidisciplinary Research

DOI: 10.36948/ijfmr.2024.v06i05.29212

Author: Gunjeet Khemka -

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4403862769

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