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Does Your Sales Curriculum Need a Refresh? Insights on How to Align Sales Curriculum With the Modern Sales Environment

Year: 2024

Type: article

Source: Journal of Marketing Education

DOI: 10.1177/02734753241284872

Authors: Lisa L. Scribner, Duleep Delpechitre, Matthew M. Lastner

Institutions: University of North Carolina Wilmington, Illinois State University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4403870587

FWCI: 3.526

Cites: 55

Cited by: 8

Related to: 10