Leveraging Entertainment-Education and Memes in Public Campaign Content on Social Media: A Case Study of the Instagram Channel Dokdo Korea
Year: 2024
Type: article
Abstract: This study aims to analyze the relationship between channel growth and content characteristics on social network services (SNS) through a case study of the Instagram channel Dokdo Korea.Specifically, by applying the theories of entertainment-education and memes, the research investigates the impact of public campaign content on channel growth, ultimately exploring the success factors of the Dokdo Korea channel.To achieve this, the content of the Dokdo Korea channel was analyzed and categorized, and engagement metrics such as views, comments, likes, reach, shares, and saves were evaluated.The results show that the Dokdo Korea channel not only provided information about the history and culture of Dokdo but also leveraged memes to create entertaining and educational content, encouraging voluntary audience participation,
Author: Jun Young Lee
Institution: Kyungil University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4403912742