Work

Examining the Potential Effects of Augmented Reality on the Retail Customer Experience: a Systematic Literature Analysis

Year: 2024

Type: article

Study design: Systematic Review

Source: International Journal of Networking and Virtual Organisations

DOI: 10.1504/ijnvo.2025.10067607

Authors: Prashant Kumar Pandey, Praveen Kumar Pandey

Institutions: Lingaya's Vidyapeeth, Fortune Institute of International Business

Language: English

Topic: Augmented Reality Applications

Subfield: Computer Vision and Pattern Recognition

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4403943797

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